Rachel Rui Wu


Konsult & Kina-specialist

Rachel is a passionate and driven cross-cultural corporate communications specialist with a focus on the Chinese market. Her expertise includes helping international B2B and B2C clients navigate through China’s complex media landscape, and develop and plan results oriented PR strategies.

With over five years of experience working in Beijing, China, of which three years at Ketchum Public Relations, Rachel is not only familiar with working across Chinese native social media platforms such as Sina Weibo, Tencent WeChat and Youku Video, she has also built strong media relationships with China’s top tier national business and tech publications.

Her roster of clients has included Stanford Graduate School of Business, luxury e-commerce platform Yoox Group, Hilton Hotels Worldwide, Hewlett–Packard Enterprise, Discovery Networks Asia-Pacific and ATR Aircrafts.

Rachel is originally from Ottawa in Canada and has a Bachelor degree in Communications from the University of Ryerson in Toronto. In addition to fluency in English, Mandarin and French, she is also currently learning Swedish.

Phone: +46 703 07 61 65