Swedish listed companies are the best in Scandinavia on using social media for Investor Relations
A new survey among almost 400 Nordic listed companies on the use of social media in an IR context shows that Swedish and Finnish listed companies top the rankings. In an international comparison, however, the Nordic listed companies remain far behind in the use of social media, and in particular with regard to blogs.
– Twitter and Facebook are the channels which are most common in the Nordics, but Twitter shows the greatest growth. Blogs is a channel that very few companies are using which is a shame because it is also the channel through which companies can pursue proactive IR work by developing macroeconomic discussions, “said Annica Strahner, president of Sculptor IR.
Twitter, Facebook and YouTube are used almost to the same extent by the publicly traded companies, but Twitter is most prevalent in terms of IR communication. About 40 percent of companies with an active twitter account tweeted about the results for the first quarter of 2010.
– To use the new channels for communicating IR issues may have positive effects for all companies regardless of size. Large companies can proactively pursue IR issues and reach new foreign investors and smaller companies can spread their message in a whole new way, “says Mikael Zillén, Founder Box Communications.
The survey, conducted during April and May 2010, included 374 Nordic large and mid-cap companies listed on Nasdaq OMX and Oslo Stock Exchange. The social media channels investigated were Twitter, Facebook, YouTube and corporate blogs for Investor Relations issues.