Twitter continues to increase among Swedish listed companies
Box Communications annual review of the use of Twitter among Swedish listed companies show that the number of companies with a Twitter account increased by more than 30 percent over the last year. Approximately 33 percent of the 354 companies listed at NASDAQ OMX Stockholm now have a Twitter account.
The usage rate shows a large variation, but Twitter is mainly used as a channel for sending out already published material. Among large cap companies about 60 percent (50) have Twitter accounts, while the corresponding figures for mid and small cap companies is 43 (35) and 28 percent (23).
– When we talk to investors, the target group of listed companies’ IR efforts, they rarely focus on the communication channel as such, but rather on content and the quality of the information provided. This was particularly evident during the latest reporting season, when many investors experienced significant deviations between company guidance and actual figures. If companies are to spend additional resources on communication, focus should be on messages and content that increases transparency and trust and not on the channels, says Mikael Zillén, founder Box Communications.
The list ”Swedish Listed companies” is a public twitter list provided by Box Communications. It currently contains a total of 127 Twitter accounts belonging to 118 companies. If you notice that there is a company missing on the list please let us know so we can correct it.
(Here’s the list: http://twitter.com/#!/list/Box_IR/swedish-listed-companies)