Winner interview 2019, First North – Anders Fogelberg, FlexQube

CEOs on Twitter, FlexQube, Anders Fogelberg

september 19, 2019

Winner interview 2019, First North – Anders Fogelberg, FlexQube

Why map CEOs on Twitter?

Ever since the start of Box Communications almost 10 years ago, when the digital transformation was still in its infancy, we have followed how new digital channels impact how companies communicate. With broad experience from the financial industry, we could see that, the listed companies and their CEOs exist in an extra interesting and exposed environment when information is spread faster and faster to virtually all stakeholders at the same time.

There are, of course, risks of venturing into the social channels, but the opportunities are enormous and, in our opinion, not being digital is a far greater risk that in the long run can negatively affect the overall business performance. Or, as Daniel Daboczy, CEO of Fundedbyme, says in his interview "companies that are not social will slip behind, both externally and internally."

We conduct this survey to highlight good role models that hopefully can be an inspiration for others to notice and follow. Our ambition is to organize a seminar, hopefully with some of the winners, to be able to discuss both positive and negative experiences on a deeper level. More on this to follow.

Winner interview - Anders Fogelberg

1) What are the most positive aspects of being a CEO on Twitter in 2019?

Twitter is a very fast and innovative news medium that I think could be an official communication channel for listed companies. It would be possible to quickly and easily reach out with information much more frequently than today. It reduces the distance between investors and the companies and contributes to greater openness about the development which could benefit the market and its potential to price shares at a fair value. Twitter can increase the interest in the company, and it is possible to share more information, not always of the kind that will influence the share price. It gives the followers a broader view of the company, its products, market, and corporate culture.

2) What are the negative aspects?

Of course, it is difficult to distinguish between the person and my position even though I am the CEO of the company 24/7. There is a lot to write about, but it does not always feel appropriate.

3) Many CEOs see the regulatory framework MAR as an excuse for not communicating via Twitter. How has it affected your Twitter activities?

This is a challenging part, as I wish I could be more transparent about the development in certain areas and offer deeper information.

4) Accessibility is another issue that concerns many, what’s your view on that?

Accessibility is very important, and it is much easier to answer questions via Twitter than by phone as you can schedule the time for this yourself.

5) What kind of posts do you get the most reactions to?

Historically, it has been when I was open about my views on the market or shares other than FlexQube, but I generally believe that posts, where you are as open and honest as possible, are the most popular.

6) Finally, if a CEO is thinking about starting to tweet, do you have any good advice on how to get started?

I think it is a given that you are present on this platform, but it does not have to go to exaggeration. Start at a level that can be sustained over time.

7) Any other thoughts about your use of Twitter?