Winner interview Anders Storm, Sivers Semiconductors – CEO’S ON TWITTER, FIRST NORTH
As tradition dictates, we end our annual survey and rank of the twittering CEOs with interviews with the winners. We present the interviews in the different categories included in the study, with contributions from Large Cap, Mid Cap, Small Cap, First North Growth Market, Nordic Growth Market (NGM), and Spotlight Stock Market.
Why map tweeting CEOs?
Since the start of Box Communications over 10 years ago, when the digital transformation was still in its infancy, we have followed how the new digital channels affect the communication of listed companies. With long experience from the financial industry, we could see that the listed companies and their CEOs live in a new exciting, and the somewhat unsafe environment when information is spread faster and faster to virtually all stakeholders at the same time.
The ongoing pandemic, which will hopefully be over soon, has further accelerated the digital transition. As more and more people get used to communicating digitally, whether it is via audio, video, film, or text, the pressure will increase on companies not only to be digital internally but to incorporate it into all communication as well. And to get quick internal acceptance and a significant external impact, the management must show the way, and Twitter can act as a starting point.
As we recently wrote in the text "The digital CEO shows the way into the future" (in Swedish) it will become increasingly important with authentic and genuine communication to break through the noise, and who is better suited to act as the company's influencer than its CEO?
We do this survey to highlight good role models who can hopefully be an inspiration for others to follow.
The Motivation - Winner First North
Anders Storm (@StormSivers), Sivers Semiconductors AB
Getting to the top spot of First North is a real feat, the competition is fierce. You can say: "If you can make it there, you can make it anywhere". We have followed Anders Storm and Sivers for several years. Last year he ended up just outside of the top list. Despite an incredibly strong bunch of twitterers, there was no doubt who was number one this year.
For inspiration, we can recommend other CEOs to have a look at what Anders is doing. We take the opportunity to congratulate Anders on the top position, but also the move to Nasdaq Stockholm's Main Market that the company recently made. Next year, Anders will compete with the CEOs on the Mid Cap list.
1) Can you briefly tell us about yourself and the company you are CEO of?
My name is Anders Storm, and I am the President and CEO of Sivers Semiconductors. I have worked for 25 years in the computer and telecom industry, six years for Sivers. Sivers manufacturer 5G chip and laser chip for fiber and sensors. Sivers has been listed on the Nasdaq Stockholm Main Markets Mid Cap list since June 10, after 3.5 years on First North.
2) How did you get started with Twitter?
I started using Twitter a bit lightly in 2010 when I became involved with a previous company called Birdstep. But it was very little. Then, in 2016, I saw an article from Nyhetsbyrån Direkt that they wanted to see more stock exchange CEOs on Twitter. So I thought it sounded logical and started using Twitter in 2016 when I became CEO of Sivers, but only at work - I never write privately.
3) What was your biggest challenge?
Saw no direct challenge. I am pretty used to phones and technology, as I was at Sony Ericsson for many years and also have a degree in Computer Engineering.
4) Do you see any business benefits?
Not directly for our business, but to reach shareholders and financial tweets, it is unsurpassed.
It may take some time of my "free time," but it is worth it to be able to feel the pulse of the market and our shareholders
6) How much dialogue do you have with their followers?
Pretty much, I would say. I often try to answer questions if I can due to rules & regulations and if they are asked nicely.
7) How do you think the climate on Twitter is?
Good for the most part, but many attacks via DM when the shares do not perform as people want.
8) How much time do you spend on your tweeting?
No idea; you should probably not count it that way.
9) What are your best tips for the CEO who has not yet gotten started or just made a few small attempts?
Start sharing the company's information, such as investor meetings, presentations, quarterly reports, press releases. It is easy.