Winner interview Fredrik Lundberg, News55 – CEO’s on Twitter, NGM
As tradition dictates, we end our annual survey and rank of the twittering CEOs with interviews with the winners. We present the interviews in the different categories included in the study, with contributions from Large Cap, Mid Cap, Small Cap, Nordic Growth Market (NGM), and Spotlight Stock Market.
Why map tweeting CEOs?
Since the start of Box Communications 10 years ago, when the digital transformation was still in its infancy, we have followed how the new digital channels affect the companies' communication. With long experience from the financial industry, we could see that the listed companies in particular and their CEOs live in a new exciting, and somewhat unsafe environment when information is spread faster and faster to virtually all stakeholders at the same time.
Many believe that the pandemic we are currently experiencing has further accelerated the digital transition. As more and more people get used to communicating digitally, whether it is via audio, video, film, or text, the pressure will increase on companies not only to be digital internally but to incorporate it into all communication as well. And to get quick internal acceptance and a significant external impact, the management must show the way, and Twitter can act as a starting point.
We do this survey to highlight good role models who can hopefully be an inspiration for others to follow.
The Motivation - Winner Nordic Growth Market (NGM)
Fredrik Lundberg (@LFLundberg), News55
Like last year, the selection among the tweeting CEOs at NGM was a bit low, but this year we managed to find a top trio. The same duo that was at the top last year is back again this year, but this time, Fredrik Lundberg is the winner. Fredrik has produced an increased flow of information in recent months, which has weighed extra heavily this year. We say congratulations to the first place!
Winner interview - Fredrik Lundberg
- In connection with the corona pandemic, digital communication has reached entirely new levels, how has it affected your internal and external communication work?
Internally, we have been pushed into the next phase in the digital development where a number of video meetings have replaced physical meetings. It has only been positive where we discover new ways of working and communicating. Externally, we have reached new heights of relevance both editorially and commercially because the pandemic has made our readers thirsty for information and many partners have opened their eyes to our senior target group. We have basically doubled the traffic since the beginning of the year.
- We use Twitter as a starting point for our survey, but which other channels do you use, and which ones work best?
For us, our daily newsletters, which have 150,000 recipients, work best. We can boast an opening rate of over 35%. Facebook is also a very important channel for us.
- Social media, not least Twitter, is often criticized for spreading threats and hatred. As a tweeting CEO, is this something you recognize?
Not personally but it is a nuisance with anonymous accounts spreading hatred and misinformation. Otherwise, I think Twitter is the best source of information where you can tailor your feed to your personal needs.
- Today, about 15% of the stock exchange's CEOs are on Twitter. From your perspective, should there be more, and if so, why?
Absolutely! Both to get their messages out but also from an information-gathering point of view.