Winner interview Rikard Josefson, Avanza – CEO’S ON TWITTER, LARGE CAP
As tradition dictates, we end our annual survey and rank of the twittering CEOs with interviews with the winners. We present the interviews in the different categories included in the study, with contributions from Large Cap, Mid Cap, Small Cap, First North Growth Market, Nordic Growth Market (NGM), and Spotlight Stock Market.
Why map tweeting CEOs?
Since the start of Box Communications over 10 years ago, when the digital transformation was still in its infancy, we have followed how the new digital channels affect the communication of listed companies. With long experience from the financial industry, we could see that the listed companies and their CEOs live in a new exciting, and the somewhat unsafe environment when information is spread faster and faster to virtually all stakeholders at the same time.
The ongoing pandemic, which will hopefully be over soon, has further accelerated the digital transition. As more and more people get used to communicating digitally, whether it is via audio, video, film, or text, the pressure will increase on companies not only to be digital internally but to incorporate it into all communication as well. And to get quick internal acceptance and a significant external impact, the management must show the way, and Twitter can act as a starting point.
As we recently wrote in the text "The digital CEO shows the way into the future" (in Swedish) it will become increasingly important with authentic and genuine communication to break through the noise, and who is better suited to act as the company's influencer than its CEO?
We do this survey to highlight good role models who can hopefully be an inspiration for others to follow.
The Motivation - Winner Large Cap
Rikard Josefson (@RikardJosefson), Avanza Bank
Last year we called for a little bit more of Rikard's own material to reach the top position. This is something he has lived up to, so even though Ola Rollén continues to deliver, it was Rikard who pulled the longest straw. Additional qualities that made it possible for Rikard to grab the top spot is his ability to listen and be present. We say, "Keep up the good work" and congratulations!
1) Can you briefly tell us about yourself and the company you are CEO of?
I am 55 years old and live on the island Lidingö where I was also born and raised. Thanks to my dog, I get to go out into nature every day, and this time of year, I appreciate it extra much. I have worked in the financial industry throughout my career, and I am currently CEO of Avanza, a digital platform for savings and investments founded in 1999. Avanza's customer promise is that you will get more money for yourself than at other banks or pension saving companies. Avanza has 1.5 million customers with more than SEK 700 billion in total savings capital.
2) How did you get started with Twitter?
I have always had a great interest in societal issues and started my account when I was CEO of Länsförsäkringar Bank.
3) What was your biggest challenge?
As with everything else that you want to do, it's finding the time to read up on different topics and threads.
4) Do you see any business benefits?
Absolutely, it is an important piece of the puzzle to communicate with customers, among others.
Not that I can think of.
6) How much dialogue do you have with their followers?
As much as I can and find time for.
7) How do you think the climate on Twitter is?
There are often different sides and camps in all social media, but so far, I have experienced that the climate is respectful. However, the tone can sometimes be unnecessarily harsh, I think.
8) How much time do you spend on your tweeting?
It varies from day to day, but at least 10 minutes a day.
9) What are your best tips for the CEO who has not yet gotten started or just made a few small attempts?
Get help from a social media professional if you have someone near you and put it on your calendar as a morning routine. If you have young people at home, they often provide good input!