CEO’s on Twitter – the winner interviews
As tradition dictates, we end our annual survey and rank of the twittering CEOs with interviews with the winners. We present the interviews in the different categories included in the study, with contributions from Large Cap, Mid Cap, Small Cap, Nordic Growth Market (NGM), and Spotlight Stock Market.
Why map tweeting CEOs?
Since the start of Box Communications 10 years ago, when the digital transformation was still in its infancy, we have followed how the new digital channels affect the companies' communication. With long experience from the financial industry, we could see that the listed companies in particular and their CEOs live in a new exciting, and somewhat unsafe environment when information is spread faster and faster to virtually all stakeholders at the same time.
Many believe that the pandemic we are currently experiencing has further accelerated the digital transition. As more and more people get used to communicating digitally, whether it is via audio, video, film, or text, the pressure will increase on companies not only to be digital internally but to incorporate it into all communication as well. And to get quick internal acceptance and a significant external impact, the management must show the way, and Twitter can act as a starting point.
We do this survey to highlight good role models who can hopefully be an inspiration for others to follow.
This year's questions
- In connection with the corona pandemic, digital communication has reached entirely new levels, how has it affected your internal and external communication work?
- We use Twitter as a starting point for our survey, but which other channels do you use, and which ones work best?
- Social media, not least Twitter, is often criticized for spreading threats and hatred. As a tweeting CEO, is something you recognize?
- Today, about 15% of the stock exchange's CEOs are on Twitter. From your perspective, should there be more, and if so, why?
Ola Rollén received a fifth question that connected back to the winner interview with him in 2016.
Ola Rollén (@OlaRollen), Hexagon AB
Ola Rollén was the top name already in 2016 when the total number of tweeting CEOs amounted to 13. Ola has remained steady over the years since then, and he has found an outstanding balance between the personal and the professional. All in all, this means that Ola climbed a position from last year and pinches first place.
Klaus-Anders Nysteen (@klnysteen), Hoist Finance AB
Klaus-Anders has continued to deliver in line with what he did last year and thus manages to take a "back to back" first place. During the pandemic, Klaus-Anders has really shown evidence of what it means to show digital leadership and he has been a role model. We say "Keep up the good work" and congratulations.
Pål Ryfors (@palryfors), Episurf Medical AB
In recent years, Christian Kinch, now chairman of Bactiguard, has subscribed to the first place in the Small Cap segment. Getting to Christian's level takes time, but Pål is on the right track, and for that reason, he has taken over the leader jersey in the Small Cap category. We congratulate Pål on taking the first place!
Fredrik Lundberg (@LFLundberg), News55
Like last year, the selection among the tweeting CEOs at NGM was a bit low, but this year we managed to find a top trio. The same duo that was at the top last year is back again this year, but this time, Fredrik Lundberg is the winner. Fredrik has produced an increased flow of information in recent months, which has weighed extra heavily this year. We say congratulations to the first place!
Torbjörn Sjöström (@t_sjostrom), Novus Group
Last year, we wrote that Torbjörn could challenge first place this year, which he also did. With active communication about, among other things, Covid-19 and the surveys that Novus does, it was a natural choice to put Torbjörn as number one.