Winner interview 2019, Mid Cap – Klaus-Anders Nysteen, Hoist Finance

CEOs on Twitter, Klaus-Anders Nysteen, Hoist Finance

Winner interview 2019, Mid Cap – Klaus-Anders Nysteen, Hoist Finance

Just like last year, our annual survey on CEOs of listed companies on Twitter, or bosses on Twitter as someone put it, is finished off with interviews with the winners.


Previously, we have published all the interviews together, but this year will be a little different. The reason for this is that we have broadened the scope of our research, in addition to companies listed on Nasdaq Stockholm's main list, we have also included companies on First North, NGM and Spotlight.

Why map CEOs on Twitter?

Ever since the start of Box Communications almost 10 years ago, when the digital transformation was still in its infancy, we have followed how new digital channels impact how companies communicate. With broad experience from the financial industry, we could see that, the listed companies and their CEOs exist in an extra interesting and exposed environment when information is spread faster and faster to virtually all stakeholders at the same time.


There are, of course, risks of venturing into the social channels, but the opportunities are enormous and, in our opinion, not being digital is a far greater risk that in the long run can negatively affect the overall business performance. Or, as Daniel Daboczy, CEO of Fundedbyme, says in his interview "companies that are not social will slip behind, both externally and internally."


We conduct this survey to highlight good role models that hopefully can be an inspiration for others to notice and follow. Our ambition is to organize a seminar, hopefully with some of the winners, to be able to discuss both positive and negative experiences on a deeper level. More on this to follow.

Justification - winner Mid Cap
börs-vd, kartläggning, sociala medier, digital kommunikation, twitter, digitalt ledarskap, Investor Relations

Klaus-Anders Nysteen (@klnysteen), Hoist Finance AB

Last year Klaus-Anders received a second place, which also made him the “rookie of the year”.

We also wrote that if he just kept going at the same level, he would be a challenger for the top spot.

In our view, he did not only stay the course, but Klaus-Anders also managed to raise his game which made this an easy choice. If we can put something on the wish list for next year it would be a bit more of "behind the scenes" information from Hoist Finance. We say "Keep up the good work" and congratulations.

Winner interview - Klaus-Anders Nysteen


1) What are the most positive aspects of being a CEO on Twitter in 2019?

The most important thing for me is being able to reach out to many people in a transparent and fast way. I enjoy having a ”voice” in the debate and sharing my views on the themes I’m involved in, both in terms of society, the industry and the company. I believe that the leaders today should communicate via the channels available, where they can reach out and be heard.


2) What are the negative aspects?

Communication is a leadership issue. I think it is of great importance to reach out to a large audience so that more people can identify with our purpose and our core values. Communicating is a challenge and sometimes the message becomes too vague or imprecise. The number of characters can be a limitation. However, I think that you should always get started and try, this way you can improve over time. The comments you get, of course, provide a good opportunity to be able to nuance and develop.


3) Many CEOs see the regulatory framework MAR as an excuse for not communicating via Twitter. How has it affected your Twitter activities?

I don’t see that as a major limitation. Of course, MAR makes it necessary to avoid commenting and communicating about certain things. But there is no shortage of good topics for communication.


4) Accessibility is another issue that concerns many, what’s your view on that?



5) What kind of posts do you get the most reactions to?

Posts that are more personal, or otherwise speak to people’s hearts, are usually the ones that get the most reactions.


6) Finally, if a CEO is thinking about starting to tweet, do you have any good advice on how to get started?

The best advice is to dare to try and make mistakes. Not everything you communicate is gold that glitters, but it is still, in my opinion, worth the effort. Practice makes perfect.


7) Any other thoughts about your use of Twitter?

I get inspired by others who tweet, not least my partner who is also CEO. So one piece of advice might be to find another source of inspiration out there. Good luck!

Links to all interviews with the winners:

Interview with Johan Dennelind, Telia Company

Interview with Klaus-Anders Nysteen, Hoist Finance

Interview with Christian Kinch, Bactiguard

Interview with Anders Fogelberg, FlexQube

Interview with Daniel Daboczy, FundedByMe


If you have any questions, please contact:


/Mikael Zillén, CEO & Senior Advisor
+46 762 13 00 40 | mikael.zillen (@)
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