Winner interview 2019, NGM Market – Daniel Daboczy, FundedByMe
Just like last year, our annual survey on CEOs of listed companies on Twitter, or bosses on Twitter as someone put it, is finished off with interviews with the winners.
Previously, we have published all the interviews together, but this year will be a little different. The reason for this is that we have broadened the scope of our research, in addition to companies listed on Nasdaq Stockholm's main list, we have also included companies on First North, NGM and Spotlight.
Why map CEOs on Twitter?
Ever since the start of Box Communications almost 10 years ago, when the digital transformation was still in its infancy, we have followed how new digital channels impact how companies communicate. With broad experience from the financial industry, we could see that, the listed companies and their CEOs exist in an extra interesting and exposed environment when information is spread faster and faster to virtually all stakeholders at the same time.
There are, of course, risks of venturing into the social channels, but the opportunities are enormous and, in our opinion, not being digital is a far greater risk that in the long run can negatively affect the overall business performance. Or, as Daniel Daboczy, CEO of Fundedbyme, says in his interview "companies that are not social will slip behind, both externally and internally."
We conduct this survey to highlight good role models that hopefully can be an inspiration for others to notice and follow. Our ambition is to organize a seminar, hopefully with some of the winners, to be able to discuss both positive and negative experiences on a deeper level. More on this to follow.
Justification - winner NGM
Daniel Daboczy (@fundedbymeceo), FundedByMe
Although Daniel has been active on Twitter since April 2013, he is relatively new in the role as a CEO of a listed company on Twitter. FundedByMe was listed as late as March 8 this year, and the journey since then has been pretty rough. At least for the company's share price. However, Daniel is fighting and maintaining a good balance on Twitter which gives him a top position this year.
Winner interview - Daniel Daboczy
1) What are the most positive aspects of being a CEO on Twitter in 2019?
Twitter is an open channel that is very good for broadening the flow of information. I share various news from the company, the industry and other information that I think may be of interest to the target group. Twitter is also a good source of information, by subscribing to several keywords I regularly get information on topics and areas that I am interested in.
2) What are the negative aspects?
The anonymity, people can say pretty much anything and make personal attacks. This happened, for example, after our listing when people were hiding behind anonymous avatars. As CEO of a listed company, you must adhere to the regulations, which means that you cannot answer all the questions. It’s a balancing act.
3) Many CEOs see the regulatory framework MAR as an excuse for not communicating via Twitter. How has it affected your Twitter activities?
You must find the balance between what is market information, general info, and opinions. The big difference between being a CEO of a listed company and before the listing is that you have to think an extra time. But not being social online is no alternative, you both want, can and should be there.
4) Accessibility is another issue that concerns many, what’s your view on that?
I see no problems whatsoever, I want to be available. Then, of course, there are time constraints. But in my opinion, companies that are not social will slip behind, both externally and internally.
5) What kind of posts do you get the most reactions to?
I haven't thought about that. The big challenge with Twitter is that there isn’t that much dialogue. Hot topics quickly become cold, however before we run a campaign there might be some dialogue and during the listing process of course.
6) Finally, if a CEO is thinking about starting to tweet, do you have any good advice on how to get started?
To begin with, it must be driven by genuine interest. One step could be to start a bit more private and then gradually become more "corporate".
7) Any other thoughts about your use of Twitter?
You can reach people in real-time. This means that you can "bypass" the media and reach important target groups directly, such as investors. It is easier than ever to reach out, but the noise is also stronger than ever.
Links to all interviews with the winners:
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